- Formulate the brand strategy based on market gap analysis
- Develop short and long term objectives for the brand
- Monitor the turn over and the profitability of the brand
- Develop the yearly sales targets for the brand
- Develop the brand marketing calendar
- Plan for the needed yearly marketing budget
- Plan for the Monthly marketing spending
- Monitor the actual monthly marketing spending vs target
- Develop a pre - post study analysis for the marketing activities
- Execute the approved marketing calendar
- Co-ordinate with the internal departments on packaging and product quality
- Monitor the market feedback on the product and communicate to the management
- Analyze the retail audit data and the Qualitative and Quantitative researches in order to reach a sound able business decisions with the management
- Coordinate with the advertising agencies on the marketing calendar and write the needed briefs
- Follow up on the on time executions of the marketing calendar activities
- Develop a quarterly marketing expenditures reports to guarantee that the activities within the assigned marketing budgets.
- Manage the communication among the departments specifically the sales department for the launches of the marketing activities
Job Details
| Date Posted: | 2015-04-26 |
| Job Location: | Cairo, Egypt |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Egypt |
| Degree: | Bachelor's degree |
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Brand Manager
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