Essential Duties and Responsibilities:
o Adhering to Almosafer digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Almosafer digital-marketing related activities including Almosafer.com, social media sites, microsites and digital marketing campaigns
o Manage Almosafer’s sales and marketing presence on amazon.com and other ecommerce channels
o Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
o Analyze and report on customer behavior insights to improve Almosafer.com
o Manage e-mail marketing programs, lists, imports, and permissions
o Conduct landing page and e-mail campaign tests
o Coordinate online sales and marketing events, such as webinars
o Develop and write digital content and maintain content publishing editorial calendar
o Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
o Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners
o Develop creative briefs to give the internal creative team and agencies clear direction
o Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Almosafer branding specifications
o Ensure digital design is optimized for branding, impact, SEO, web development, etc.
o Comply with Regulatory routing, documentation and archiving standards
o Identify opportunities for applying new technologies, digital products and services to online campaigns
Job Details
| Date Posted: | 2015-11-16 |
| Job Location: | Cairo, Egypt |
| Job Role: | Technology/IT |
| Company Industry: | Hospitality/Tourism/Travel |
Preferred Candidate
| Career Level: | Mid Career |
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Senior Digital Marketing Specialist
Senior Digital Marketing Specialist jobs
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